The Importance of Bookkeeping in Business

If I said it was as important as sales, you would think: “How can my bookkeeping be as important as

making a sale?”. Well actually, it is, and this is not necessarily a biased opinion because I am a

bookkeeper. For over 30 years I have watched businesses prosper and also watch them fail miserably

with huge debt loads. What is a common denominator among the successful ones?

Most people and businesses who prosper watch their numbers intensely. Their banks and other

accounts are reconciled regularly. All expenses are captured and posted. The owners set monthly

deadlines to review the financial reports. They not only review, but react accordingly.

Quite simply, you can sell your thousands of dollars in products and/or services, but if you don’t collect

the money or know how much you are spending to make the sale, your business may not be prospering

and you may not even know it. Therefore, no matter how proud you are for making $3 million in sales,

your books could tell you that you have spent 3.3 million in expenses. It’s a little late to react in order to

fix the problems when you only look at your accounting once a year.

Yes, sales are vitally important to any business as is collecting the money. There are, however, other

facets and obligations and, often, they require an accurate set of numbers. Things like taxes and payroll.

Every business owner should know that they must keep proper books. By law they have to.

Unfortunately, they may not necessarily understand how to actually do them or the time it takes to do

them properly. Many times the new business owner adds this item to their to-do list. Really, how hard

could the bookkeeping be? You make and record a sale, collect the money and record the expenses.

Seems simple enough, right? But, the new business owner also has to deal with following through after

the sale, marketing, networking, possibly staffing and numerous other administrative and practical jobs

that come out of the closet when you are a one person army or overly busy and under staffed.

In many cases, in the beginning of a new venture, the business owner just doesn’t want to put out the

expense for a bookkeeper and they try to do it themself. But, guess what – this is the first item on the

to-do-list that is dropped when the business owner becomes overwhelmed. If you want to succeed, this

is usually the first big mistake that undermines this success.

Let’s look at this from another direction and do the math for a moment. A business owner may take a

day or more to do the weekly or monthly bookkeeping. An experienced bookkeeper may complete the

bookkeeping in half the time and most likely will offer other administration services as well. The

bookkeeper can set a budgeted amount of time per month for their efforts. Your cost if you do it

yourself is of course is zero. But think about it, how many sales opportunities have you lost while you

buried you head into the paperwork? Could be thousands!!!!

Inc. by: Sandi Holst

© The Holst Equation Inc.



Therefore, surround yourself with the professionals who are worth their weight in gold and free your –

self up to go make money by doing what you do best. Remember, you would never see a CEO of a large

company doing data entry bookkeeping.

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